Magazine Survey Results Evaluation

By carrying out a survey on my demographic of the ages between 16-25 about what type of magazine features would be important and what would appeal to them the most, enables me to analyse this data and base my magazine on what the target audience would feel more engaged with regarding a front cover, contents page and double page spread. 

• For the typography that i will use on the masthead the demographic chose between 'sharp and edgy' or 'fun and playful'. Their response was 60% preferred fun and playful which is what i feel does meet the right tone for the masthead of a dance magazine as its has more of a relaxed and joyful tone to the magazine.
• The cover star on the front of my magazine will be a female and it will be a mid shot as the percentage on these questions were around 60-70% for this  These are both what the demographic said would appeal to them if they were to buy a dance magazine. The mid shot will be able to convey the attitude of the cover star and even though it will be a female on the front it doses not restrict the magazine to a female audience as a dance music magazine will appeal to both.
• The demographic when collecting results from my survey have said that they would be more interested in a magazine that is busy and informative and they are passionate about the music that they listen to and would much prefer for there to be a sufficient amount of witting for them to read. 
• With regards to the colour scheme the survey result showed that the demographic would prefer  a more conventional colour scheme of the purple, white and black.
• The image to text ratio that the demographic would prefer to see on the magazine's contents page was 80% wanting a 50:50 ratio. This is a good balance to have on the contents page as the reader can clearly look at both picture and text to easily navigate their way around the magazine. 
• The content that would appeal to the demographic with regards to a double page spread would be an interview rather than an informative article. This reflects their attitude of have a more relaxed magazine which displays information but is more of a chatty tone. 
• The tone which the demographic would prefer is a relaxed tone which is also why they would prefer the interview style rather than the informative style of article on the double page spread.
• The demographic would also prefer 3 or more pictures on the double page spread to break up the volume of text over the two pages. 

Overall the demographic would prefer a more relaxed, informal and chatty feel to the magazine but with both a relatively balanced picture to text ratio on all aspects of the magazine whether it be a front cover, contents page or double page spread.