Monday, 16 November 2015

Audience Profile

The demographic of the magazine are in the age range of 16-25, mainly young people who are attracted to the night life and the clubbing scene attending the latest events to make the most of the nights ahead of them as young adults.


  • A typical reader of the magazine would be a young female/male at the age of around 16-25.
  • They are most likely to have a low income job or perhaps in education (college/university). Even if they do have a low income their money is usually spent on things such as concert tickets or entry to the latest clubbing events. 
  • They tend to be bold, outgoing and fun, experimenting with new music and fashion trends.
  • The reader is very relaxed about life, lives for the moment to have fun and enjoy socialising with friends and listening to good music. 
  • Their hobbies would include partying, socialising, listening to music, hanging out with friends at their local clubs, bars or party's, keeping up to date with trendy DJ's, events and downloading new music.
  • They would also typically have a strong interest in the music festival scene and like to be up to date with the latest trends.


 

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