Title: “mixmag”
The title of the magazine is “mixmag”, the word “mix” has
connotations of music with reference to mix-tapes and club or DJ music. The
reader, by looking at the title, would have some knowledge that the magazine is
music related, more so aimed at young people. The word “mag” is short and quick
to read. Also with the alliteration of “M” of “mixmag” shows a fast past, sharp
and snappy read which reflects the lives and attitudes of the demographic,
showing that they’re fast pace in the way they live as they are highly involved
in the partying and clubbing scene.
Masthead:
The masthead evokes a sense of a young more playful tone to the
magazine with its bright bold lettering and the purple font. The colours are
not typical colours that would be associated with journalism such as red, black
and white and this supports the idea of the magazine being for a less
sophisticated audience who are not particularly interested in long article
pieces but more visual content. The font is very simplistic, playful and easy
to read and also has a relaxed feel to the lettering. This relates to the
demographic who would approach life in a more carefree and fun way, who are
very much involved in the clubbing scene.
Feature Article Photograph:
The denotative features of the feature article photograph show a young male with his
hands covering a small part of his face showing only his eyes, he has messy
brown hair and is wearing a white long sleeved t-shirt with a zip down the
middle. From this information we can understand the connotations of this
photograph and why/how it was taken. This photo is a posed photo but is made to
look quite causal suggesting the relaxed pose. Even though there is a male on
the front of the cover we know that this magazine is not based only to a male target audience but both genders because of the background being quite a neutral tone
of a light blue but has a bright purple masthead, showing that just because of
a male figure of the front doesn't suggest the magazine cannot apply to both
genders. His hair looks very messy but has been styled to give of the illusion
of a carefree fun and playful vibe to the magazine. The cover star is “loco
Dice” the cover line suggest it’s “the return” of Loco Dice implying that he is
a well know music Artist or DJ due to the magazine being a “dance music and
club culture” magazine. The cover star would usually represent the demographic who read this magazine so the way he looks very relaxed and carefree is
relatable to the audience of the magazines demographic who would read this
magazine and can relate to the cover star. The photograph is taken at a
mid-shot so his face and hands are visible. The idea of the cover star holding
his hands up over his face suggests a more mysterious feel to the magazine,
however there is direct eye contact which engages the audience with the cover
star and allows them to feel a sense of being invited into the magazine to take
a look at all the content inside. His clothing is very plain and not extravagant
nor flamboyant in anyway which again evokes a sense of a relaxed carefree
attitude to the magazine. Although he takes care of his appearance its nothing
that would suggest anything more than that the audience is looking for a fun
time and is more interested in the music than actually the appearance of the
artists.
Puff:
The puff states that mixmag is “the world’s biggest dance music
and club culture magazine”.The puff is used to boost the magazines status.
Therefore mixmag saying that it’s the “world’s biggest” dance magazine entices
the reader in with the use of hyperbole as younger people want to feel more
involved in social events and the latest trends so the target audience believes
that this magazine is a must have buy so they can be up to date with the
“biggest” music trends and events. It doesn’t only say that it’s the biggest
“music” magazine but also the biggest “club culture” magazine which expands the
demographic due to more people in the target audience being interested in the clubbing vibe of the
magazine and less about articles from the artists feature in the magazine.
Cover Lines and plugs:
The cover lines and the plug are very bold with the use of the
striking purple and black font against the pale background of the magazine. The
cover lines and plug both look professional with the use of the main points
being underlined which draws the readers eye straight to key information which
tells them what is contained within this particular magazine. Although the
typography is a small in size it is still underlined and in bold to show
significance and importance on the magazine. This is quite unconventional in
the way it is set out on the magazine which suggests that the reader is
unconventional and doesn’t care for much of a written style of magazine because they engage more thorough visual images on the magazine. However
even though the cover lines/plugs may be unconventional they still convey the
main points and features that are in the magazine so the reader would
immediately know the type of content inside the magazine. The language used in
the magazine is very simplistic “Ibiza Dancers: Lots of them”. This shows that
the language is straight to the point and an easy read and it’s very
unsophisticated. The language of the magazine reflects the demographic who are
more interested in the visual images and not long articles.
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